SEO Start-up Checklist

SEO must-do list for a new website:

  1. Register the website on Google and Bing registry.
  2. Add the sitemap to Google and Bing.
  3. Add the company on Google places/maps.
  4. Insert  Google Analytics in footer so all pages can be analyzed.
  5. Set up Google Webmaster Tool and Bing Webmaster Tool.
  6. Linked #4 and #5.
  7. Use Yoast SEO plug-in if you use WordPress.
  8. Add social media buttons on the homepage and other content pages you would like to share.
  9. Use Google Authorship (although highly reduced, remains important).
  10. Get your in-page SEO right (meta descriptions, Text/HTML Code Ratio, robots, ux etc.)
SEO check list

Photo by David Castillo Dominici

How Not to Create Content for Your Site

Content Marketing no-no

Outsourcing

One might hire a freelance writer from Elance.com for content. The more you pay the better the quality. But you really don’t want some guy writing about YOUR product?

Private Label Rights

On PLRPro.com you can buy content, edit it and claim authorship. However others will buy the same content and do what you do. That’s uber bad!

Article Directories

Free article directories are a definite no-no. “Duplicate content penalties by Google” is all I can say. That’s uber uber bad for your SEO.

Improve Clickthrough Rate by 1300% or more!

Pre-Designed Calls  to Action

Improve CTR by 1300% courtesy of Hubspot

Hey guys, I wanna let you in on a little secret. I’m in love. Yes I love Hubspot. They just have great resources. So  when they give me the tools I grab them readily. We all know that  CTAs can be  the difference between life or death of an ecommerce site. Great CTAs increase the  likelihood of a conversion by 1300%, that’s right.  I have 27 Customizable Calls-to-Action  for you courtesy of Hubspot.

I believe sharing knowledge is great for humanity. That is why I blog.  Stay with me kiddo and you might learn a thing or two 🙂